Monday, September 24, 2012


  Have you seen this new McCormick's commercial?  You have if you're currently on maternity leave with a ten week old baby who will only nap when he's held.  What this means is, sometimes I'm tied to the couch for two hours.  You could say it's my choice not to go to the bathroom at these times, or sneeze, or shift my weight, or breathe too deeply, but you also may not have been screamed at by a tired infant in a while.  What I'm saying is, I've been watching TV.  If you're wondering, Michael Strahan is a surprisingly fun co-host for Kelly and Katie Couric's new show is also quite good.

   As a recap,  I do a lot of TV watching and diaper changing, and very little getting dressed or eating with two hands.  

    Back to McCormick's.  They have a commercial right now that says, "Life is a Fajita."


   And that's the end.  What does that mean?  There's no end to the metaphor.  Nothing.  Life is absolutely not a fajita.  A fajita is a fajita.  I need something more, Seasoning Sirs.  Couldn't they at least throw in something about sizzle or steam.

Life is fajita.  Don't touch the plate. 

   Another headscratcher is the old Bagel Bites commercial.  Do you remember it?  "When pizza's on a bagel, you can eat pizza anytime."  Was the crust holding us back?  I support anything that makes 'round the clock pizza a go, but I'm just not sure a bagel does it.  

  One that has blown every remaining bit of my mind recently is the new commercial for Hefty.  Let me set the scene.  Two women are in the kitchen.  A baby, presumably the home owner's, is making a mess eating.  The other woman looks on in horror and says, "What do you do with the diapers?"  We find out at the last moment that it's a commercial for odor blocking trash bags. I wanna connect the dots.  My fragile new mother mind needs logic and order.  I think I get where they're going, but they Just. Don't. Get. There.  It appears that there is an intended poo joke, but come on Hefty, if you can't land a poo joke, you need to hang it up.  Really.
     And what about these Charmin commercials with the evidently filthy bears?  I can't even.

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